Ph.D. in Strategy and Innovation

Marcos
Mazieri

I help companies build, scale and become capital-market ready.

Marcos Mazieri — Ph.D. in Strategy and Innovation
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Examination Boards
Marcos Mazieri

Marcos Mazieri, Ph.D.

Strategy and Innovation & Business Investor

About

I help founders and companies design scalable businesses, accelerate growth, and prepare for institutional capital, M&A and IPO opportunities.

Marcos Mazieri holds a Ph.D. in Administration with a focus on Innovation from Universidade Nove de Julho (UNINOVE), where he served as a Professor in the Post-Graduation Program in Business Management. His academic work spans innovation management, patent analysis, frugal innovation, digital transformation, and smart cities — with over 526 citations across 20+ peer-reviewed publications in journals such as the European Business Review, World Patent Information, and the Journal of Urban Technology.

Beyond academia, Marcos applies his research-driven approach to business as Co-Founder and Business Investor at Houser — a proptech startup described by Bloomberg Linea as "the Uber of Home Services." His unique position at the intersection of academic research and entrepreneurial execution allows him to translate innovation theory into scalable business models.

His research collaborations extend internationally, working with scholars from institutions including the Universite de Toulon (France), FEARP/USP, and multiple Brazilian universities, contributing to a body of work that bridges theory and practice in innovation management.

Research Areas

Innovation ManagementPatent Analysis & MiningFrugal InnovationBusiness Model InnovationDigital TransformationBlockchain & TokenizationSmart CitiesGreen InnovationAgribusiness TechnologyProject ManagementHigher Education ManagementAbsorptive CapacityTRIZ Methodology

Scientific Production

Complete Academic
Portfolio

38Journal Articles
48Conference Papers
2Book Chapters
3Patents

A comprehensive body of peer-reviewed research spanning innovation management, patent analytics, project management, digital transformation, smart cities, and agribusiness — published in leading international journals including World Patent Information, European Business Review, and the International Journal of Project Management.

Showing 91 of 91 works

Academic Mentorship

High Level People
Development

Guiding the next generation of researchers and practitioners across innovation management, digital transformation, project management, and smart cities — with 20 completed doctoral and master's theses supervised.

20
Completed
9
Doctoral
11
Master's
Showing 8 of 20 completed theses
Doctoral2021PTCo-Advisor

Interorganizational Networks, Knowledge Transfer, and Innovation

Taina Alves Townsend
Innovation Management
Doctoral2021PTCo-Advisor

BIM Projects and Stakeholders

Aline Cardoso
Project Management
Doctoral2020PT

Digital Entrepreneurship Ecosystem

Andre Luiz Barros Nery
Digital Transformation
Doctoral2020ENCo-Advisor

Institutional Environments on Higher Education Quality Assurance Systems: Governance's Role in Shaping Postgraduate Evaluation Systems in Brazil and China

Pang Lien Hsu
Higher Education
Doctoral2019PT

Smart Cities from the Perspective of Technology and Indicators

Jairo Cardoso de Oliveira
Smart Cities
Doctoral2019PT

Project Success Measurement Scales: A Comparative Analysis

Gabriel Francisco Pistillo Fernandes
Project Management
Doctoral2019PT

Goal Orientation Related to Radical Innovation: Theory Testing

Stefano Maleski
Innovation Management
Doctoral2019PT

Digital Transformation of Traditional Business Models

Danilo Augusto de Souza Machado
Digital Transformation
Universidade Nove de Julho (UNINOVE)
Speaking & Events

Keynotes &
Presentations

Sharing insights on innovation management, patent analytics, frugal innovation, and digital transformation at leading academic conferences and industry events worldwide.

23
Total Presentations
5
Keynotes
7
International
9
Active Years
Showing 23 of 23 engagements
2022
1 event
Conference2022São Paulo, BrazilEN

A Serial Mediation Model Testing Social Capital, Knowledge Sharing, and Absorptive Capacity as Predictors of Innovation Performance

ENANPAD 2022
Innovation Management
2021
6 events
Keynote2021São Paulo, BrazilPT

CATA — Textual Analysis Using Descending Hierarchical Classification

Academic Conference
Research Methods
Conference2021Boston, USAEN

Frontiers of Discussion in Platforms and Ecosystems: A Bibliometric and Textual Analysis Under the 2021 Annual Meeting of the Academy of Management

9th CIK International Conference
Digital Transformation
Symposium2021São Paulo, BrazilEN

A Fuzzy AHP Analysis of Potential Criteria for Initiatives in Digital Transformation for Agribusiness

IX SINGEP — International Symposium on Project Management, Innovation and Sustainability
Agribusiness
Conference2021São Paulo, BrazilEN

Knowledge Management in Digital Transformation for Agribusiness

16th Brazilian Knowledge Management Congress
Digital Transformation
Advisory2021São Paulo, BrazilPT

Maturity Model Proposal for Industry 4.0

Advisory & Consulting
Digital Transformation
Advisory2021São Paulo, BrazilPT

Business Model from the Quintuple Helix Perspective for Technology 4.0 Development

Advisory & Consulting
Innovation Management
2020
1 event
Conference2020OnlineEN

Proposal for (Re)Definition of Quality for Higher Education: Internal and External Legitimacy Pressures in HEI Institutional Fields

XLIV Encontro da ANPAD
Higher Education
2019
2 events
Conference2019São Paulo, BrazilEN

The Effect of Project Risk Management in Project Success: A Multidimensional Analysis

ENANPAD 2019
Project Management
Workshop2019São Paulo, BrazilPT

Design Thinking and Design Sprint in Digital Marketing Strategy Development

Corporate Workshop
Digital Transformation
2018
2 events
Conference2018Curitiba, BrazilEN

Complexity in Project Management: An Analysis of Budget Deviation in Brazilian Infrastructure Projects

XLII Encontro da ANPAD — ENANPAD 2018
Project Management
Conference2018Curitiba, BrazilPT

Aspects of the Catholic Mission, Institutional Pressures, and Their Relationship with Organizational Identity in Confessional Higher Education Institutions

XLII Encontro da ANPAD — ENANPAD 2018
Higher Education
2017
3 events
Workshop2017São Paulo, BrazilPT

Workshop: Technical and Technological Production

UNINOVE Research Program
Research Methods
Keynote2017São Paulo, BrazilPT

Patent Information and Frugal Innovation

Academic Conference
Patent Analysis
Keynote2017São Paulo, BrazilPT

Frugal Innovation and Disruption

Academic Conference
Frugal Innovation
2016
4 events
Keynote2016São Paulo, BrazilPT

Intellectual Property and Frugal Innovation

Academic Conference
Patent Analysis
Keynote2016São Paulo, BrazilPT

Frugal and Disruptive Innovation: New Challenges for Human Capital Management

Academic Conference
Innovation Management
Conference2016São Paulo, BrazilPT

Sustainability and Organizational Creativity in Cassava Processing Companies

SEMEAD — FEA-USP
Sustainability
Symposium2016São Paulo, BrazilPT

Knowledge Discovery in Database (KDD) of Patent Information on Distance Learning: Contributions for Higher Education Institutions

SINGEP — International Symposium on Project Management, Innovation and Sustainability
Patent Analysis
2015
1 event
Seminar2015São Paulo, BrazilPT

Big Data and Business Innovation: Value Generation and Business Innovation Through Big Data

SEMEAD — FEA-USP
Digital Transformation
2014
3 events
Seminar2014São Paulo, BrazilPT

Information Absorption for Use in Innovation Processes and the Relevance of Patent Information Through Transaction Cost Theory

XVII SEMEAD — FEA-USP
Patent Analysis
Seminar2014São Paulo, BrazilPT

Innovation from Patent Information: Proposal for an Open Source Patent Information Extraction Model (Crawler)

XVII SEMEAD — FEA-USP
Patent Analysis
Seminar2014São Paulo, BrazilPT

Technometric Analysis of Patents: An Application in Rare Earth Recovery

SEMEAD — FEA-USP
Patent Analysis
Brazil · USA · International
Academic Governance

Examination
Boards

Served as examiner, advisor, and co-supervisor across 65 doctoral and master's thesis evaluation boards at UNINOVE (2016–2019), spanning project management, innovation strategy, digital transformation, consumer behavior, smart cities, and higher education policy.

65
Total Boards
24
Doctoral
41
Master's
23
As Advisor/Co-Sup.
Showing 12 of 65 boards
M.Sc. QualifyingCommittee MemberDec 2016
Stefano Maleski

The Influence of Project Management on Photovoltaic Solar Energy Implementation Projects

Ph.D. QualifyingCommittee MemberNov 2016
Júlio Cesar Volpp Sierra

The Role of Executives in Organizational Performance and the Moderating Effect of Managerial Discretion

M.Sc. QualifyingCommittee MemberMar 2017
Fabio Itamar Pinotti

Adaptation of Organizational Identity in Catholic Confessional Higher Education Institutions

M.Sc. QualifyingCommittee MemberMar 2017
Luciana Maria Bernstein Pavan

Maturity in the Adoption of CRM: Case Study in a Financial Sector Organization

M.Sc. DefenseCommittee MemberApr 2017
Angélica Aparecida Gheller

Critical Success Factors in ERP Cloud Projects: A Quantitative Analysis of the Brazilian Scenario

M.Sc. DefenseCommittee MemberJun 2017
Stefano Maleski

The Influence of Project Management Characteristics in Photovoltaic Solar Energy Auctions

M.Sc. QualifyingAdvisorJun 2017
Osmar Borges Ruas

Delivery Time in Project Management: A Study Based on Patent Filings

M.Sc. QualifyingCommittee MemberJun 2017
Rosana Yasue Narazaki

Application of a Framework for Guiding Integrated Use of Social Media to Support Knowledge Management in Project Management

Ph.D. QualifyingCommittee MemberJun 2017
Clébia Ciupak

Maturity Levels in the Use of Competitive Intelligence and Economic-Financial Performance of Companies

M.Sc. DefenseCommittee MemberJun 2017
Fabio Itamar Pinotti

Are Mission and Vision Elements of Identity or Not? Organizational Identity in Catholic Confessional Higher Education Institutions

M.Sc. QualifyingCommittee MemberJun 2017
Eduardo Corneto Silva

The Use of CRM System to Improve Organizational Innovation Capacity: A Multiple Case Study

M.Sc. QualifyingCommittee MemberJun 2017
Sérgio Tinoco Cordeiro Filgueiras

Selection and Prioritization of Projects for Budget Proposals in the Public Sector

UNINOVE · 2016–2019

Business Ventures

From Research
to Market

Featured by Bloomberg Linea

Houser

Co-Founder & Business Investor

The "Uber of Home Services" — a proptech platform connecting homeowners with vetted contractors through AI-powered pricing, a curated contractor network, and secure payment processing.

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Strategy & Finance Analytics

AI-by-design platform for strategy and finance analytics, leveraging innovation management research to deliver data-driven business intelligence.

Marcos Mazieri at work
Marcos Mazieri
Marcos Mazieri
Selected Highlights

Where Ideas
Make Impact

Featured stories from international media coverage, peer-reviewed publications in top-tier journals, and business ventures that bridge academic rigor with market execution.

3 Highlights·21 Slides
Featured by Bloomberg Línea — Slide 1
Media Feature2025

Featured by Bloomberg Línea

"The Uber of Home Services"

Bloomberg Línea covered Houser as the Brazilian-founded startup disrupting the U.S. home services market with AI-powered pricing and a vetted contractor network. The feature highlighted the company's investment round and expansion strategy across major American cities.

Source

Bloomberg Línea

Read Full Story
All Highlights